Privacy Policy Statement on the Use of this Website

Updated 30 July 2018

LKFTV Company Limited (“LKFTV” or “we”) adopts the following Privacy Policy in regards to the use of www.lkf.tv and related web pages and services (the“Website”), but specifically excluding affiliated websites covered by independent privacy policies. This Privacy Policy applies to information collected through the Website and otherwise (for example, if you contact us directly). However, it does not cover any information—personal or not—that may be collected through other websites (including those of our affiliates) or in other venues. Your use of the Website and our services is subject to this Privacy Policy, which may be updated periodically to reflect changes in how we collect, use, and/or share information and also changes as required to comply with changes in applicable law or regulatory requirements. Our Privacy Policy will reflect the date it was last updated. We therefore encourage you to review this Privacy Policy periodically to stay informed of how we use your personal information. Your continued use of the Website will signify your acceptance of any changes to our Privacy Policy.


Collection, Use, and Disclosure of Personally Identifiable and Non-Personally Identifiable Information


Collection

You may browse the Website without providing any personal information to us. However, if you request receipt of certain notifications and updates, we may collect personally identifiable information, or “PII,” which you voluntarily give us, including your name, telephone number, email address, postal address, and any other information which would allow someone to personally identify you. Certain non-personally identifiable information, or “non-PII”, which does not identify you, may also be collected when you use this Website, including the type of the Internet browser and operating system you use, your IP address, other navigational clickstream data, etc.

We do not knowingly collect or use data relating to children below the age of 16, unless parental consent is provided for any collection and processing of PII in relation to children aged below 16. If you sign up for an account on the Website, you confirm that you have reached the age of majority in your country of residence.

We may use cookies to enhance your experience on the Website and personalize services you may receive from us. For more information on cookies collection, please refer to our Cookie Policy. From time to time, we may also get data about you from third parties, which you agree to share with us on social networks (such as Facebook, Instagram, etc.).


Purpose and Use

We use and process the PII collected through this Website with lawful justifications, including legal basis such as your prior explicit consent, to comply with a legal obligation, for performance of a contract, or in our legitimate interests as a business (such as in connection with the conducting and developing of our business and marketing activities), but only where such are not overridden by your interests and fundamental rights.

We set out below and describe how we plan to use your PII, and upon which of the legal basis we rely to do so. Where appropriate, we also identify our legitimate interests as a business.

Purpose/Activity
Lawful basis for processing including basis of legitimate interest
To register you as a new member
(a) Performance of a contract with you
(b) Your explicit prior consent
To respond to your inquiry for more information through email to us and to share with you news, updates and reports in response to your inquiries
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to address enquiry from visitors of our Website)
To perform statistical analysis or analyses of global website usage
(a) Necessary for our legitimate interests (to keep our records updated and to study the performance of our Website and videos of interest to visitors)
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security)
(b) Necessary to comply with a legal obligation
To deliver relevant website content, advertisements and videos of interest to you
Necessary for our legitimate interests (to study how visitors use our Website, to grow our business and to customize experiences and preference viewing of videos)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences and market research
Necessary for our legitimate interests (to get to know Website visitors better, to define types of visitors for our Website content, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about video content which may be of interest to you
Necessary for our legitimate interests (to develop our and grow our business and market our products and services)
To send you marketing communications containing news, offers and updates and to customize your experience with us
(a) Your prior explicit consent
(b) Our legitimate interest in keeping our members updated about our services
To notify you of any changes to this Website or our services
(a) Performance of a contract with you
(b) Our legitimate interest in keeping our members updated about our services


We will get your explicit opt-in consent before we share your PII with any third party for marketing purposes.

With your explicit consent, we will send you updates via email about all the latest news and / or offers on our Website. You can unsubscribe at any time by clicking the link provided in any email. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you. You can also contact us directly.


Your Legal rights

You have the following rights with respect to your personal data: right of access, rectification and erasure (right to be forgotten) of your personal information we hold about you, right to object and restrict of processing of personal information, right to withdraw consent and right to data portability, which includes requesting for migration of your personal information in a structured electronic format to a third-party of choice. You may directly contact us if you wish to exercise any of these rights.


Data Retention Period

We store PII in line with our company retention policy, and will only retain PII for as long as it is required to fulfill the purposes for which it was collected.


Cookie

Webpages on this Website may contain cookies or related technology to facilitate your experience with this Website. Cookies are text files placed in your computer’s Internet browser to store your preferences. Cookies do not provide your email address or other PII. We may also collect information on which web pages you visited, the links or advertisements you click on and other actions you take while on our Website. LKFTV only obtains this information when you provide explicit prior consent to the Website. For more information regarding Cookies, please refer to our Cookie Policy.


Disclosure

We will not sell, share, or rent your information to others except to our staff and to trusted third parties and affiliates when we need to share the information to provide a product or service you have requested. We may also share your information to enable a trusted third party or affiliate to provide services to us, and then only to provide those services. We limit as commercially reasonable their access and use of your PII to that which is necessary to provide these services to us. Without limiting the above, we will share your PII with third parties only in the ways that are described in this Privacy Policy.

We may also be required by law to disclose your PII in response to a subpoena, court order, or a request for cooperation from law enforcement or other governmental agency globally. Your PII may also be shared when we believe disclosure is necessary in connection with efforts to investigate, prevent, or take other action regarding actual or suspected illegal activity or other wrongdoing, to protect and defend the rights, property or safety of LKF, our users, or others. We will use commercially reasonable efforts to make you aware of the disclosure of your PII contrary to the terms set forth in this Privacy Policy (e.g., in the event of any material security breach).


Third Party Links and Policies

The Website may contain links to other websites owned and operated by third parties and/or affiliates. These third parties and affiliates may collect information from you. These affiliates and third parties and their computer servers may be located in Hong Kong, the People’s Republic of China, the United States, or in other countries. We do not control, and are not responsible for, the privacy and security practices of any third parties or affiliates. We strongly recommend that you review the privacy and security policies of all third parties and affiliates to determine how they handle information they may collect about you. To the extent their privacy policies conflict with this Privacy Policy, their privacy policies shall control.


Contact Us

If you have any questions about this privacy policy statement, this Website, and your rights in relation to personal data, you may send an email to info@lkf.tv or write to:
c/o LKFTV Company Limited, 20/F, On Hing Building, No. 1 On Hing Terrace, Central, Hong Kong.
Attention: Legal Department